Brand identity combined with storytelling, Green Cats
The background of the brand creation of Green Cats was that the CEO, who was running another education business at the time, gave a brand production request, and it was meaningful that his child made a logo of a cat character through storytelling and commercialized it. The main target groups and areas are golf wear, golf equipment, fancy products, character goods, animal protection groups, etc. There was a that went through a lot of sketch work to create a symbol and typeface that could express it. As a result, a cat symbol with luxury, beauty, and character was derived in a minimal way, and the typeface was inspired by the soft tail of a cat to express the feeling of a curled up tail. And Green means 'beautiful rest' and green ribbon means 'animal protection and love', and many people have built the concept of loving and preserving the dignity of life.