Traditional Liquor Brand
BX/BI Guide System/Creative Design
"Myeongga Myeongju" is a representative word derived from the culture of kayang traditional liquor, which means "There is a delicious liquor in a family with a name." As a traditional example of the past, drinking has been recognized as an example and a duty to entertain guests who come home, and has been used for various family events such as guest reception, ancestral rites, and ancestral rites. This is due to Confucian ideas that value seasonal customs such as ancestral worship, Thanksgiving, and holidays, and is also the origin of Korean traditionalism in the modern sense. Therefore, this project aims to draw an idea design that can be applied in a variety of ways by schematizing and patterning the ingredients, flavors and shapes used in the manufacture of kayang traditional liquor. The final result was submitted to the Korea Traditional Design Award organized by the Gyeongsangbuk-do Content Agency and won the "Golden Award." In particular, in recognition of the excellence of ideas that schematize and pattern the ingredients and taste of alcohol, we conducted design interviews, press reports, and design creative lectures.