Traditional Liquor Brand

BX/BI Guide System/Creative Design

"Myeongga Myeongju" is a representative word derived from the culture of kayang traditional liquor, which means "There is a delicious liquor in a family with a name." As a traditional example of the past, drinking has been recognized as an example and a duty to entertain guests who come home, and has been used for various family events such as guest reception, ancestral rites, and ancestral rites. This is due to Confucian ideas that value seasonal customs such as ancestral worship, Thanksgiving, and holidays, and is also the origin of Korean traditionalism in the modern sense. Therefore, this project aims to draw an idea design that can be applied in a variety of ways by schematizing and patterning the ingredients, flavors and shapes used in the manufacture of kayang traditional liquor. The final result was submitted to the Korea Traditional Design Award organized by the Gyeongsangbuk-do Content Agency and won the "Golden Award." In particular, in recognition of the excellence of ideas that schematize and pattern the ingredients and taste of alcohol, we conducted design interviews, press reports, and design creative lectures.

Designing the taste of 'Myungga Myungju', a traditional Korean family wine.

'Myungga Myungju' is a representative word derived from the gayangju culture and means 'there is a delicious drink in a famous family.' As a traditional example of the past, serving alcoholic beverages has been recognized as polite and moral in hospitality to guests, and has been used for various family events such as entertaining guests, ancestral rites, and ceremonies. This is due to the Confucian ideology that places importance on customs such as ancestor worship, Thanksgiving, and holidays, and can be said to be the origin of Korean traditionalism in the modern sense. Therefore, this project tried to derive an idea design that can be applied in various ways by schematizing and patterning the materials used in the production of gayangju and taste and shape. The final result was submitted to the traditional competition award hosted by the Gyeongsangbuk-do Creative Content Agency and was awarded the 'Golden Award'. , a special lecture on design creative.

famous house

BX/BI/Creative Strategy/Design Award

Organizer.   Gyeongsangbuk-do Content Agency

Executive Director.   SKKU Professor Kim-Myoun

Brand Designer.   Han-Heeseok
Pattern Designer.   Kang-Doeun

Design Strategy .   Han-Heeseok, Kang-Doeun

Graphic Design .   Han-Heeseok, Kang-Doeun

Year.  2016