Maehwa Festival

BX/BI Guide System/Public Design

Gwangyang International Maehwa Festival is a plum flower-themed flower festival. The beginning of this festival has become a global festival visited by tourists from all over the country since it was launched in 1997 to promote high-quality plum and plum foods and promote sales. The festival is held in mid-March every year at Seomjin Village (Maehwa Village) and Seomjingyo Bridge. The project is a renewal of the image of the festival held every season, and I thought a series of beautiful flower petals and re-flowering processes were like the main festival, and to express this, posters and identities were derived using calligraphy and ink paintings .

The series of processes of plum blossoms blooming and falling as an identity,

The 'Gwangyang International Plum Blossom Festival' is a flower festival with the theme of plum blossoms. Since the beginning of this festival in 1997 to publicize and promote high-quality plum and plum food, it has become a global festival visited by tourists from all over the country. The festival is held in mid-March every year at Seomjin Village (Maehwa Village) and at the edge of Seomjin Bridge. This project is to renew the image of the festival held every season, and I thought that the process of falling petals and blooming again with the motif of a plum blossom is like a festival. was derived

Maehwa Festival

BX/BI Guide System/Public Design

Client.   Gwangyang-City

Executive Director.   Yoon-jaesung
Creative Director.    Kang doeun

Year.  2014