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Brand Design Management Labs

BX/BI Guide System/Creative Project

This project is a research project aimed at building the Brand Design Management Labs identity of Sungkyunkwan University. 'BDM Labs' aims to identify and study the essential identity of a company or individual, and to build a visual framework. Therefore, we have derived a human logo type to capture the image of a brand manager who can be seen in various shapes depending on the client and management target. In particular, this brand, which has a flexible identity system, can show various facial expressions and costumes, and can also express various colors. This project was one of the meaningful projects to win the Bronze Award for its participation in the 2015 International Brand Design Award, which was hosted by the ADCI and ADCK in China, as there were no limited conditions or elements at the time of production.

The various aspects of a brand manager are included as an identity.

Sungkyunkwan University Brand Design Management Labs identity building_cc781905-5cde-3194-bb3b- 136bad5cf58d_This is a targeted research project. 'BDM Labs' aims to discover and research the essential identity of a company or individual, and to build a visual system. Therefore, a logotype in the form of a person is derived to capture the image of a brand manager that can be seen in various ways according to clients and management targets cc781905-5cde-3194-bb3b-136bad5cf58d_ I did. In particular, this brand to which the flexible identity system is applied is characterized by being able to produce various expressions and clothes and to express various colors as well. This project was able to focus on creativity because there were no restrictive conditions or elements at the time of production. It was one.