Seocho-gu Sports Festival

BX / BI Guide System / Public Design

Seocho-gu Sports Festival is a big festival where you can share and enjoy your memories with Seocho-gu residents every year. However, prior to this project, all of the previous athletic competitions were left to design service providers, and all the directions and results for the design were not probable and consistent, and were dismissed as single-minded designs. In order to correct this problem, this project has established six color-branding strategies and a symbolic and type-face combined with them, reflecting the contents and expandability of each sports event. The production process of Symbol has strategicized six color branding based on the contents and expandability of each sports event, and the flexible system is applied to capture various types of symbols every season. The brand is made of three types, one in the form of the upper and lower union and two in the form of the street union, and various choices and applications are available depending on the nature of the event and the direction you want to apply. However, the logo should be used based on basic white (Wihte) when using it, and the key is to apply symbols and patterns that are colored properly when using a logo with symbols.

​ A new brand logo for the Seocho-gu Sports Festival is born!

Seocho Sports Festival is a big festival where you can share memories and enjoy with Seocho-gu residents every year. However, prior to the implementation of this project, all previously promoted athletic competitions were entrusted to design service providers, and all directions and results for design did not have probabilities and consistency, and were dismissed as single-shot designs. In order to correct this problem, in this project, six color branding strategies, symbols and typefaces were constructed by reflecting the contents and scalability of each sports event. The symbol production process reflects the content and expandability of each sports event and strategically strategizes six color branding, and the flexible system is applied to accommodate various symbol shapes for each season. The brand logo is produced in three types: one up and down combination and two horizontally combined, and various selections and applications are possible depending on the nature of the event and the direction you want to apply it. However, when using, the logo must be based on the basic white (Wihte), and when using a logo with a symbol, it is the key to properly apply the color-applied symbol and pattern.

Seocho-gu Sports Festival

BX/BI Guide System/Public Design

Client.   Seocho-gu, Seoul

Executive Director.   Seocho-gu Urban design team
Creative Director.   Kang doeun

Year.   2019