Seocho Sports Festival is a big festival where you can share memories and enjoy with Seocho-gu residents every year. However, prior to the implementation of this project, all previously promoted athletic competitions were entrusted to design service providers, and all directions and results for design did not have probabilities and consistency, and were dismissed as single-shot designs. In order to correct this problem, in this project, six color branding strategies, symbols and typefaces were constructed by reflecting the contents and scalability of each sports event. The symbol production process reflects the content and expandability of each sports event and strategically strategizes six color branding, and the flexible system is applied to accommodate various symbol shapes for each season. The brand logo is produced in three types: one up and down combination and two horizontally combined, and various selections and applications are possible depending on the nature of the event and the direction you want to apply it. However, when using, the logo must be based on the basic white (Wihte), and when using a logo with a symbol, it is the key to properly apply the color-applied symbol and pattern.