Integrated Brand, Aram Jaram

BX/BI Guide System/Public Design

Heebok Village is a project to support village community activities so that residents of Gapyeong Village can continue to create a village of hope and happiness on their own, and has developed an integrated brand for system establishment so that it can be easily used and managed from a long-term perspective. This project took about 6 months and was jointly promoted with 3 departments and design experts in the main office. The final goal was to create a brand that grows through systematic restructuring with six Hope Villages, 20 Happy Villages, 10 communities and 16 joint workplace projects. Therefore, the concept of the brand is to give the meaning of 'Beautiful people gather and grow' and it is composed of three stages of village growth structure. Moram Village, which is the first stage, is short for the people who gather, and Doram Village, which is the second stage, communicates and co-exist with Doram Village, and Aram Village, which is the third stage of the village's complete stage , means the rich fruit of Aram Tree, which is the rich fruit of each stage, has been sub-produced as a 'Aram Market' brand to sell agricultural products. In other words, this project has great significance in building a brand that can integrate 26 villages, 10 communities, and 16 workplace businesses through a lot of research and research and is expected to continue to be managed and expanded in the future.

Aramjaram, an integrated brand with a four-stage growth structure

Heebok Village is a project to support village community activities so that Gapyeong villagers can continuously create a village of hope and happiness on their own. . This project took about 6 months and was jointly promoted with 3 departments of the main office and design specialists. The final goal was to create a growing brand through systematic structuring into 6 villages of hope, 20 villages of happiness, 10 communities, and 16 joint workplace projects. Thus, the concept of the brand was composed of a total of three stages of village growth by giving the meaning of 'beautiful people gather and grow'. The first stage, Moram Village, is an abbreviation for Gathered People, and it means that people gather one by one to form a village, the second stage Doram village communicates and coexists with Doram Doram, and the third stage Aram village is the completion stage of the village, meaning that it is a rich fruit, the beautiful tree. In particular, the 'Aram Market' brand was created as a sub to sell agricultural products, which are the rich fruits of each village. In other words, this project has great significance in building a brand that can integrate 26 villages, 10 communities, and 16 workplace businesses through a lot of research and research, and has been established as a four-step growth BI. It is expected that it will be continuously managed and expanded.

Aram Jaram

BX/BI Guide System/Public Design

Client.   Gyeonggi-do Gapyeong-gun

Executive Director.   3 Team ( Community, J ob support, City Landscape)

Design Strategy.   3 Team (Community, Job support, City Landscape)
Administrative Assistance.   Kang-Doeun

Design Supervisor.   Kang-Doeun

Service Design.   Mass C&G Design Team

Design legal adviser.   No-Jango

Year.  2019