Korean Dental Association Brand, Wedex

BX/BI Guide System/Creative Project

This project was designed to visualize the brand in accordance with the name 'WEDEX' presented by the association, with the aim of building a brand symbolizing the Korean Dental Association in the Jeolla and Chungcheong provinces. We, West, Dentistry, Exhibition and Exhibition, are the words of the WEDEX, and it's a name that implies the concept of "We will share and move forward with excellent technology and knowledge as a representative dental association in the West." So we've typed WEDEX's "W" with our teeth in order to get to know the dental association at once and to represent it symbolically. In particular, it is made of a natural logo type by combining W-shaped teeth and the word WEDEX. The main color is Pantone Blue's bright color, and the logo can be used in various ways to produce patterns and develop applications.

​Korea Dental Association's new union brand, Wedex

This project aims to build a brand that symbolizes the Korean Dental Association in the Honam and Chungcheong regions, and visualizes the brand according to the name 'WEDEX' suggested by the association. WEDEX contains the word 'We' and the meaning of 'Western', 'Dentistry', and 'Exhibition', and as a slogan_cc781905-5cde-3194-bb3b-136bad5cf58d _If interpreted, it is a name that implicitly embodies the concept of 'We will share excellent technology and knowledge as a dental association representing the West Branch'. Therefore, the 'W' of WEDEX was typified with teeth in order to understand the dental association at once and to express it symbolically. In particular, it is characterized by a natural logo type by combining the word WEDEX with W-shaped teeth. The main color uses a bright color of Pantone Blue, and it is possible to make patterns and develop  applications using various logos. 

Wedex

BX/BI Guide System/Creative Design

Client.   Jeollanam-do Dental Association

Executive Director.   Wedex Organizing committee Team

Copyright Management.   Wedex Organizing committee Team

Design Strategy.   Kang-doeun

Creative Art Director.    Kang-doeun

Year.  2015