Recently, interest in "Jara Island", a tourist attraction in Gapyeong-gun, has grown. It is said that 80,000 tourists visited last year after creating four themed islands. Jarasum is divided into a total of four islands International Jazz Festival and Gapyeong World Camping Caravanning Competition, etc., and the best in Korea Multipurpose Lawn Stadium , water play facilities, cooking facilities, shower facilities, in-line facilities, and amusement parks, etc., are in the spotlight as a suitable place for outdoor living. In particular, Jarasum is a place where everyone can enjoy and relax based on nature. Therefore, keyword analysis was conducted targeting tourists and residents. As a result, keywords were counted as  nature, eco-friendliness, relaxation, romance, and jazz. The essence of what can be done was  "Nature", and the message was derived from the advertisement with the meaning "The beauty of Jarasum is nature itself."