Jara Island AD

Public Design / Season AD

Recently, interest in "Jara Island," a tourist attraction in Gapyeong County, has become hot. After creating four theme islands, 80,000 people visited the island last year. Jara Island is divided into four islands and is hosting an international jazz festival, Gapyeong World Camping Caravanning Contest, and is receiving the spotlight as it has various amenities such as Korea's top multi-purpose grass sports stadium, water sports facility, kitchen, shower, inline and amusement park. In particular, Jara Island is a place where everyone can enjoy and rest together based on nature, and the goal of this project was to promote the area in the subway. The keyword analysis was conducted on tourists and residents, and as a result, keywords such as nature, eco-friendly, rest, romance, and jazz were counted, and the essence of the advertisement was "nature," meaning "the beauty of Jara Island is nature itself."

Jarasum, nature itself as an advertisement

Recently, interest in "Jara Island", a tourist attraction in Gapyeong-gun, has grown. It is said that 80,000 tourists visited last year after creating four themed islands. Jarasum is divided into a total of four islands International Jazz Festival and Gapyeong World Camping Caravanning Competition, etc., and the best in Korea Multipurpose Lawn Stadium , water play facilities, cooking facilities, shower facilities, in-line facilities, and amusement parks, etc., are in the spotlight as a suitable place for outdoor living. In particular, Jarasum is a place where everyone can enjoy and relax based on nature. Therefore, keyword analysis was conducted targeting tourists and residents. As a result, keywords were counted as  nature, eco-friendliness, relaxation, romance, and jazz. The essence of what can be done was  "Nature", and the message was derived from the advertisement with the meaning "The beauty of Jarasum is nature itself."

Jara Island AD

Public Design / Season AD

Client.   Gapyeong-gun, Gyeonggi Province

Executive Director.   Gapyeong-gun
Creative Director.    Kang doeun

Year.  2019