Jara Island / Namdo

Public Design / Sign Design / Symbol Structure

"Jara Island" is an island in Daljeon-ri, Gapyeong-eup, Gapyeong-gun, Gyeonggi-do, and is a 47603-square-meter eco-park. In the past, when Cheongpyeong Dam was built in 1943, Jara Island, which was located about 800 meters away from Nami Island, was named 'Jara Island' because it is an island that looks like a turtle. In addition, Jara Island, which consists of four islands, Dongdo, Seodo, Jungdo and Namdo, also has leisure and ecological park facilities, camping and festivals, and is widely known as the place where Jara Island International Jazz Festival is held._cc781905- 5cde-3194-bb3b-136bad5cf58d_​
However, due to the large size of land and large size of land, there was a limit to the establishment of infrastructure. Gapyeong County decided on public offering and active budget investment to solve these problems and create a new space, and this project has established a basic public and design system, removing existing loose advertisements and facilities, and establishing an integrated object design system that can be perceived more easily through minimal design.

Jarasum, born as a new space

"Jara Island" is an island in Daljeon-ri, Gapyeong-eup, Gapyeong-gun, Gyeonggi-do. It is an eco-friendly ecological park with an area of     of 47,603㎡. .  In the past, when the Cheongpyeong Dam was built in 1943, Jara Island, which was created in the Bukhan River, was located 800m in a straight line from Nami Island, and the 'Jara-like hill' overlooks it. The island was given the name 'Jarasum'. And in Jarasum, which consists of four islands, Dongdo, Seodo, Jungdo, and Namdo, leisure and ecological park facilities have also been built in, allowing camping and festivals to be held. 136bad5cf58d_

However, there were many limitations in waterside ecological conservation and the construction of the basic infrastructure with a small budget due to the large site size. Gapyeong-gun decided to   public offering project and active budget investment  to solve these problems and create a new space. By establishing a basic public facility and design system, existing illegal advertisements and facilities are removed and the minimal design allows for easier recognition cc781905- 5cde-3194-bb3b-136bad5cf58d_Integrated sign design system has been established.

Site status analysis and design strategy

​ Before starting the project, we conducted several on-site surveys with two officials from the tourism business group. As a result, on the four islands (Dongdo, Seodo, Jungdo, and Namdo), various advertisements and signs guiding facilities and places are installed indiscriminately. factor was analyzed. The analysis result is as follows:  Design derived by finally synthesizing the opinions of high-ranking officials and governors The direction is as follows. 1. Minimize signage installation 2. Clear tour guide 3.Brand identity 4.Entrance sculpture 5.Symbol photo zone installation.

For the overall design, the main and auxiliary colors of the Jarasum brand were actively used, the Gyeonggi Millennium font and the Naver Nanum Square font were actively used for the font, and the guide sign was designed to make it easy to change directions at all times in 7 directions. Lastly, the  symbol sculpture performs the role of a photo zone by lettering the name of each island.

Jara Island

Public Design / Design Strategy

Client.   Gapyeong-gun, Gyeonggi Province

Executive director.   Tour team, Landscape Team
Creative Director.   Kang doeun

Year.   2019