Jatgoeul Traditional Market

BX/BI/Branding/Public Design

Gapyeong Eupnae-ri, where Gapyeong Jatagoeul Traditional Market is located, used to be a market where government officials, civil servants, and restaurants for merchants and travelers were concentrated. As a result, the five-day market was opened for the first time in 1923, and it became a traditional market with more than 90 years of tradition. Gapyeong-gun has more eco-friendly resources than other large cities, and due to its nature as a tourist city, Gapyeong-gun still retains its own ruralness unlike other cities. However, due to the development of industrialization and the changing times, large discount stores and department stores have begun to emerge, and the national market is shrinking and disappearing. In particular, the five-day market became more and more difficult to find, and the streets became more urbanized and friction with the market began to arise due to the landscape project and the urban renewal project. Therefore, this project was designed to protect traditional markets in Gapyeong-gun, which have historical characteristics, and to find problems and solutions through analysis of the surrounding areas. As a result, Gapyeong-gun has many other low-rise buildings, and lacks basic infrastructure such as old signs and color lines, broken roads, sidewalks, neglected garbage and structures, and unestablished public facilities. Therefore, we decided to implement the step-by-step project through a long-term approach rather than a short-term approach, and in 2016, we proposed a color painting project in a village called 'IZAMAL' in Mexico, one of the successful cases overseas, and selected the color of the site as yellow and began to re-pain all the aging buildings. Also, we partially planted forsythia flower murals as a point. As a result, the streets became brighter and more lively, and through continuous consultation with merchants, we rebuilt the name of the traditional market as 'Gapyeong-gun Jatagoeul Traditional Market' and suggested additional designs for branding. Over the next two years from 2017, Gapyeong-gun County has completed the signboard maintenance project by expanding the large-scale project cost. From 2019 until now, through the additional budget injection, the company has continued to build up its contents, festivals, food events, and events such as holding signs, sculptures, guides, elephant trains, food trucks, market lighting, event programs, contents , festivals, and events.

Mood Board Creator 1.02_Original.jpg

New Changes in Gapyeong Jatgoeul Traditional Market

Gapyeong Eupnae-ri, where the Gapyeong Jat-goeul Traditional Market is located, used to be called a “gaeksa village” in the past. Through this, the first 5-day market was opened in 1923, and it has established itself as a traditional market with more than 90 years of tradition. Gapyeong-gun has abundant eco-friendly resources compared to other large cities, and due to the characteristics of a tourist city, it still retains the rural charm of Gapyeong-gun that is different from other cities . However,  Due to the development of industrialization and the changes of the times, large marts and department stores began to appear, and the markets across the country are gradually shrinking and disappearing. In particular, the 5-day market became even more difficult to find, and the streets became increasingly urbanized due to the landscape project and urban regeneration projects, and friction with the market began to arise. Accordingly, this project was to protect the historical Gapyeong-gun traditional market and to find problems and solutions through the analysis of the surrounding landscape. As a result, there are many low-rise buildings in the Gapyeong-gun city area that are different from other urbanization, and the high chroma outdated signboards, off-white building colors, broken roads, sidewalks, neglected garbage and structures, and unestablished public facilities lack basic infrastructure. has been investigated. Therefore, it was decided to implement the project step-by-step through a long-term approach rather than a short-term approach One of the successful cases abroad in 2016 Mexico's 'IZAMAL' We proposed a color painting project in the village called ', and started repainting all the aged buildings by selecting the target site color yellow. . In addition,   Partially, forsythia flower mural was planted as a point. As a result, street became brighter and more lively, and through continuous discussions with merchants the name of the traditional market was changed to 'Gapyeong-gun pine nuts. It was reconstructed as a 'Goeul Traditional Market', and along with this, a design that can be branded was additionally derived and suggested. After that, from 2017,   In Gapyeong-gun, the signage maintenance project was completed by increasing the project cost on a massive scale. We are continuously building information signs, elephant trains, food trucks, market lighting, event programs, contents, festivals, food, and events.

​ Incorporating design into traditional markets.

​ First, before incorporating the design, the key to this project was to find out the problems through the origin of the traditional market and communication with merchants. In addition,   consultation with merchants was essential, and continuous data provision, education, and benchmarking were necessary. It was. Later, in the   stage,  color branding and  branding were combined to determine the direction of the basic design. Thus,   was encouraged to reconsider the image and value of the market, and to derive many contents and events. Through this, Gapyeong-gun Jatgoeul Traditional Market has maintained its unique color branding and continuous design derivatives, and is being transformed into a market that all tourists can enjoy together. 

Jatgoeul Traditional Market

BX/BI/Branding/Public Design

Client.   Gyeonggi-do Gapyeong-gun

Executive Director ,  Market Merchants Association

Executive Director2 ,  Urban department
Design Strategy.   Kang-Doeun

Design Supervisor.   Kang-Doeun

Brand Design.   Kang-Doeun

Service Design  Design Moshi

Year.  2016