Jeonnam Eco-Design Fair

Integrated Branding/Public Design

This project served as a guide for the overall design planning, design direction and brand of the "2014 Eco-friendly Design Fair" held in Suncheon, Jeollanam-do. The theme of this exhibition presented by the department in charge was 'green', 'design', 'emotional' and 'life', and it emphasized eco-friendly beyond the existing design framework and required the production of identity that can be applied to various media. Therefore, the overall direction of the design was set as "Recycle & Upcycle Design," and the use of eco-friendly paper and eco-friendly materials to maximize the design was actively encouraged, suggesting spatial design and promotional design. Symbol has shaped trees and leaves of life to imply the keywords 'green', 'life', 'trees', 'design', and 'emotional' required by the department in charge, and has redesigned the harmony of various colors of nature in a geometric structure. The application was derived into two channels using a symbol, and it was induced to express variously depending on what you want to apply. In particular, promotional materials and tributaries that value readability are based on white background, and exhibition halls and items that value eco-friendly were actively encouraged and planned for this exhibition.

2014, International Jeonnam Eco-friendly Design Fair

This project played the role of presenting the overall design planning and design direction of the "2014 Eco-friendly Design Fair" held in Suncheon-si, Jeollanam-do, and the overall guide of the brand. The theme of this exhibition presented by the organizing department was the keywords 'eco-friendly', 'design', 'sensibility', and 'life'. . Thus, the overall direction of the design was set as “Recycle&upcycle design” (Recycle&upcycle design). We strongly recommended space design and publicity design . The symbol is in the form of the tree of life and leaves so that the keywords 'eco-friendly', 'life', 'tree', 'design', and 'sensibility' requested by the department in charge can be implied. We designed the color harmony as a geometric structure and re-patterned it. Applications were derived in two channels by using symbols, and various expressions were induced depending on the target to be applied. In particular, Public materials and papers that emphasize readability use a white background as a default,  Eco-friendly pavilions and items_cc781905-5cde -3194-bb3b-136bad5cf58d_ The craft background was highly recommended and this exhibition was planned.

Jeonnam Eco-Design Fair

Integrated Branding/Public Design

Client.   Gwangyang-City

Executive Director.   Gwangyang-City Design Team, Yoon-jaesung

Design Strategy.   JNU Professor. Yoon-Jaesung
Creative Director.    Kang doeun

Year.  2014