Jeju 70th Anniversary

Concept Branding/BI & BX Guiding

This project proposed Concept Branding and BX/BI Guiding to celebrate the 70th anniversary of Jeju Island's implementation, and the biggest problem was how to orient Jeju Island's unique assets and images in identity. To celebrate the 70th anniversary, we used the number '70' as the most intuitive keyword and image, and we removed the limitations of expression by giving the number '0' to show various images of Jeju Island. Jeju's 70th Anniversary Identity delivers simplicity and offers various expressions and uses of Jeju Island's festivals, information, images, and provincial government. The colors are expressed in two colors by extracting Jeju's natural colors, and additional phrases can be inserted and images can be applied.

Mockup.jpg

Celebrating the 70th anniversary of the implementation of the Jeju Island System.

This project proposes Concept Branding and BX/BI Guiding to commemorate the 70th anniversary of the Jeju Island System. Therefore, to commemorate the 70th anniversary of the researchers, the number '70' was used as the most intuitive keyword and image, and a flexible area was assigned to the number '0' to show various images of Jeju Island, thereby eliminating the limitation of expression. The biggest feature of the Jeju 70th anniversary identity is that it conveys simplicity and at the same time allows various expressions and uses such as festivals, information, images, and road trips of Jeju Island. It is possible to insert additional text and apply images.

Jeju 70th Anniversary

Concept Branding/BX & BI Guiding

Organizer.   Jeju Island Organization

Executive Director.   SKKU Professor Kim-Myoun

Brand Designer.   Han-Heeseok
Design Strategy.   Kang-Doeun, Han-Heeseok

Brand Extension.   Kang-Doeun

Application Design.   Kang-Doeun, Han-Heeseok

Year.  2016