Cheongdam Beauty Academy, as a professional beauty vocational school, has the brand concept of 'an institution that educates the philosophy of transparent and beautiful beauty' just like the origin of Cheongdam. Accordingly, according to the request of the client, this project has built a brand identity for handwriting with beauty by using calligraphy and ink painting. The motif of the symbol was derived from the color and feel that the word 'Cheongdam' can convey through a pre-interview, and the aura was derived from an ink painting. The motifs derived from the ink painting work were narrowed down again through a meeting with the client out of about 100 types of work, and through this, the final signature type brand was completed.