Cheong-dam Beauty Academy

BX/BI Guide System

Cheongdam Beauty Academy is a vocational school specializing in beauty and has a brand concept of 'an institution that educates the philosophy of transparent and beautiful beauty' as Cheongdam originated. In response, this project used calligraphy and ink painting at the request of the client to build a hand-written brand identity with beauty. Symbol's motif was pre-interviewed to derive petals from ink paintings of colors, feelings and aura that the word 'Cheongdam' can convey. The motif derived from the ink painting process narrowed down the scope again through a meeting with the client during about 100 kinds of work, and the final signature type brand was completed.

​Beauty Academy Brand Building Using Ink Painting!

Cheongdam Beauty Academy, as a professional beauty vocational school, has the brand concept of 'an institution that educates the philosophy of transparent and beautiful beauty' just like the origin of Cheongdam. Accordingly, according to the request of the client, this project has built a brand identity for handwriting with beauty by using calligraphy and ink painting. The motif of the symbol was derived from the color and feel that the word 'Cheongdam' can convey through a pre-interview, and the aura was derived from an ink painting. The motifs derived from the ink painting work were narrowed down again through a meeting with the client out of about 100 types of work, and through this, the final signature type brand was completed.

Cheong-dam Beauty Academy

BX/BI Guide System

Client.   Chungdam Beauty Academy

Executive Director.   CEO. Lee Eun-Kyung
Creative Director.    Kang doeun

Year.  2013