The Korea CEO Academy (KCA) is the best educational institution that provides opportunities for corporate CEOs to build infrastructure and grow. “Fighting Show”, one of the programs, is an abbreviation of Good to Great Show, which means to show and deliver “great things beyond good” and is a real talk show that contains the will and experience of the owner of “Fighting”. The Fighting Show runs freely from presentation to lecture, and the key is to deliver true insights through the potential talents and talents of corporate CEOs that have never been seen before. As for the design direction, the logo type was derived by mixing and matching exclamation marks to emphasize the strong CEO will and talk show according to the media or media that will be expanded in the future.