Hanseok-Bong Library

BX/BI Guide System/Public Design

With the recent change in cultural trends and roles as spaces, Gapyeong-gun, Gyeonggi-do, promoted the Integrated Brand Design Development Project in January 2017 to integrate and brand four libraries and build differentiated libraries. Upon commencement, this researcher conducted about eight months of big data and research analysis and finally established the brand through continuous review and reporting. The project was a public project for the public interest, saving about 2-3 billion won in budget, and the core of the project was to invest in the development of various content and cultural spaces so that people who use all libraries can enjoy rich experiences and benefits. In 2017-2018 in recognition of the purpose of this project and the excellence of design, we won the Grand Prize in Korea's top three pin-up design awards and the Korea National Land Design Competition Public Design Award, and it was introduced as a case of public design innovation in monthly magazines.

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Han Seokbong Library! Introduced as a public design innovation case.

As the recent cultural trend and role as a space change, Gapyeong-gun, Gyeonggi-do, promoted the integrated brand design development project in January 2017 to integrate the four libraries and build a differentiated library. Simultaneously with the start  This researcher conducted big data and research analysis for about 8 months, and finally built the brand through continuous review and reporting. This project is a public project for the public interest, and the budget could be reduced by about 2-3 billion won. That was the heart of this project. In 2017-2018, in recognition of the purpose of this project and the excellence of its design, it was awarded the Grand Prize in Korea's top 3 Pin-up Design Awards and the Public Design Award in Korea Land Design Competition, and was also introduced as a public design innovation case in a monthly magazine.  

A brand with a flexible system

The direction of the design is the place where Han Seok-bong, a famous writer of the mid-Joseon Dynasty, served as the governor, and his descendants, the Gapyeong-gun residents, are going to write handwritten letters with the motif of the Korean consonant “heh” to commemorate him and be nurtured as great talents at this library. Expressing feelings and expandability of knowledge. Therefore, the flexible system was applied to the symbol part, and the Myeongjo font was applied to the typeface so that it can be used in accordance with variously expanded contents and programs.

Hanseok-Bong Library

BX/BI Guide System/Public Design

Client.   Gyeonggi-do Gapyeong-gun

Executive Director.   Section chief, Lim-Sangho

Design Strategy.   Team leader, Jang-Dongbok
Administrative Assistance.   Kim-Sujin, Lee-Juntaek

Space Designer.   Jang-Seongse

Creative Art Director.    Kang doeun

Legal expert.   Kim-Sungdae

Year.  2017