Hyundai Dream Ball Park

Concept Branding/BX & BI Guiding

This project is a project that presents the concept branding of 'Hyundai Dream Ball Park', the largest baseball stadium to be built in Gijang, Busan, and focused on establishing BX and BI and applying the Flexible Identity System to deliver various information and images. The motif of the identity is FI, inspired by the structure of the stadium being built and various harnesses thrown by the pitcher, so that various baseball symbols can be drawn. The biggest feature of this identity is that Symbol can relay and introduce information, weather, and team marks of various games. Also, the symbol and typeface were made to look as simple as possible, and to avoid monotony, point colors and baseball were expressed in wit with a period.

Hyundai Dream Ball Park produces concept branding.

This project presents the concept branding of 'Hyundai Dream Ball Park', the largest baseball field to be built in Gijang, Busan, and focuses on delivering various information and images by establishing BX and BI and applying the Flexible Identity System. I worked on it. The identity motif was inspired by the structure of the stadium being built and the various harnesses thrown by the pitcher, and FI was applied so that various baseball symbol shapes could be derived. The biggest feature of this identity is that Symbol can relay and introduce various game information, weather, team marks, etc. In addition, the symbols and fonts were worked to be as simple as possible, and to avoid monotony, point colors and baseballs were witly expressed with periods.

Hyundai Dream Ball Park

Concept Branding/BX & BI Guiding

Organizer.   Busan Dream Ball Park Organization

Executive Director.   SKKU Professor Kim-Myoun

Brand Designer.   Kang-Doeun, Han-Heeseok
Design Strategy.   Kang-Doeun, Han-Heeseok

Brand Extension.   Kang-Doeun

Application Design.   Han-Heeseok

Year.  2015