Hyundai Dream Ball Park produces concept branding.
This project presents the concept branding of 'Hyundai Dream Ball Park', the largest baseball field to be built in Gijang, Busan, and focuses on delivering various information and images by establishing BX and BI and applying the Flexible Identity System. I worked on it. The identity motif was inspired by the structure of the stadium being built and the various harnesses thrown by the pitcher, and FI was applied so that various baseball symbol shapes could be derived. The biggest feature of this identity is that Symbol can relay and introduce various game information, weather, team marks, etc. In addition, the symbols and fonts were worked to be as simple as possible, and to avoid monotony, point colors and baseballs were witly expressed with periods.