Filial Piety Business

BX/BI Guide System/Public Design

In 2016, Gapyeong-gun, Gyeonggi-do tried to create an atmosphere of interest and respect for senior citizens who are likely to be economically alienated from society. Therefore, this project was promoted to classify the types and status of businesses frequently used by senior citizens along with Gapyeong-gun, and to establish a healthy green culture where businesses and users can coexist and respect each other. The direction of the design was designed with calligraphy to capture the unique writing and meaning of Hangeul, and the word 'hyo' contained the image and the image of Sagat, which can symbolize dignity and seniority. We selected and applied the color of spring, which is easy to see and fresh, which was researched and analyzed by the Color Research Institute for the consideration of the elderly people.

Discount service for the elderly, filial piety branding!

In 2016, Gapyeong-gun, Gyeonggi-do, tried to create an atmosphere of respect and interest in the elderly who are easily marginalized from society. Accordingly, this project, together with Gapyeong-gun, classified the types and current status of establishments frequently used by the elderly by category, and was further promoted to establish a healthy green culture where establishments and users can coexist and respect each other. As for the design direction, the logo type was created with calligraphy to contain the unique handwriting and meaning of Hangeul, and the word 'filial piety' contains a hat and shape that can symbolize dignity and the elderly. For the color, comfortable, easy-to-see, and refreshing spring colors were selected and applied in consideration for the elderly.

filial piety business

BX/BI Guide System/Public Design

Client.   Gapyeong-gun, Gyeonggi

Executive Director.   Sanitary Team
Creative Director.    Kang doeun

Year.  2016