Seoriful Festival
BX / BI Guide System / Public Design
The Seoripul Festival, which began in 2015, is one of the "worldly Seocho-gu Symbolic Festivals" that now bring more than 70,000 visitors and 10 billion won in economic fallout. However, the brand identity of the 'Seoripul Festival' has not been clearly established for about four years from 2015 to the present, and it has been analyzed that the results of the design application such as typeface, color, poster, sign material, stage, T-shirt, and name-tech are not probable and result in weakening the brand image. To improve these problems, we launched this branding project to redefine the identity and nature of the Seoripul Festival in 2019 and to integrate the overall design.