As above, the symbolism and recognition of the 'Seoripul Festival' was analyzed to be high, but the short-term and reckless design development made the design identity vague and the probability and ripple effect gradually weakened. In order to solve these problems, this project tried to identify the essence of the festival, establish a concept and identity that can encompass the whole, and derive guidelines. In this regard, we reinterpreted the essence and meaning to approach an integrated branding strategy that can be applied continuously and in a variety of ways. The integrated branding concept and keywords of the design are  , which means "to present the joy of Seocho-gu" and the keyword "gift" to make a font by applying ribbons and strings. There are two types, vertical and horizontal, and it is a logo with a flexible identity that can be expanded and changed in various ways. The main color is intense red, and colors can be applied to suit various contents for each season.