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Thinking Essential

1.1

THE LONG STANDING INTERRACTION

WITH THE BRAND, LEADS TO A BRAND LIFE

Design Astrein® is a design studio based in Korea working internationally to design iconic brands and digital experiences with focus on what’s essential.

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Design Astrein®

1.2

'Design Astraline' starts by diagnosing the existing brands of public institutions and SMEs and basically renewing and building new ones. It is a design company that aims for integrated management from a long-term perspective by producing various designs to which the brand is applied. 

The foundation of startups and many companies and the image of the company begins with the brand, and we value the foundation of the brand as the most important. In addition, through Astrain's unique design strategy and methodology, we have produced successful results by carrying out projects for many domestic and foreign institutions and SMEs.

​ In order to continuously verify our design expertise and competency, we have won more than 31 prestigious world design awards and domestic awards more than 31 times, and the company is still growing.

"Design Astrin" means "fine," "perfect," "cool," and "fantastic" in German.
In addition, in designing, we will focus on the essence of the philosophy, ideology, vision, and concept in which the brand was born, rather than the morphological outcome, and recreate a new image through careful diagnosis and analysis of what elements will be renewed.
It seems easy, but we always do our best to reinterpret the essence and foundation of the most difficult object with Astain's own know-how and to derive the fantastic and wonderful design that our clients want.

Astrain's stubborn philosophy and ideology has been applied to all designs so far, and it has produced successful results by carrying out various projects with domestic and foreign public institutions, small and medium-sized enterprises, and startups by placing value on long-term management rather than single-shot management. Furthermore, it challenges global design awards every year to verify its expertise and objective excellence in design, and has won more than 34 design awards, including the world's top three design awards and the nation's top three design awards.

Design Astrein CDO

34 Design Award

1.3

AWARDS

2021 Good Design Award

2021 Gyeonggi Northern Police Agency Commandation

2021 iF Design Award

2020 PINUP Design Award  

2019 Commendation for Crime Prevention Design
2019 German Design Award
2018 Gyeonggi-do Public Design Commendation
2018 Republic of Korea National Land Award
2018 iF Design Award
2018 iF Design Award
2017 PINUP Design Award
2017 PINUP Design Award
2017 PINUP Design Award
2017 Good Design Award
2017 Gapyeong-gun Public Design Commendation

2017 Alibaba & Alipay Creant Camp Award 
2016 Traditional Culture Design Award
2016 KyeumYoung Group CI Award
2015 International Brand Design Awards in China
2013 BIO-ART Design Award
2012 Jeollanam-do Poster Design Award
2012 Jeollanam-do Art Design Award
2012 Korea Design Trends Award
2012 Korea Design Trends Award
2012 Nationwide Sea Drawing Award
2011 Suncheon Art Design Award
2011 Korea Design Trends Award
2011 Korea Design Trends Award
2011 Asian Art Zoo Design Award
2009 EXR SNEKERS DESIGN Award
2009 Samhwa Paper Small Exhibition Award

Selection

Award Certificate

Winner

Pinup 100

Award Certificate
Winner
Award Certificate
Public Design Award
Winner
Winner
Best of Best
finalist
finalist
Selection
Award Certificate

First Prize
Golden Prize
Golden Prize
Bronze Award
Specialist Prize
Golden Prize
Golden Prize
Bronze Prize
Specialist Prize
Specialist Prize
Specialist Prize
Specialist Prize
Specialist Prize
Admission Prize
Admission Prize
finalist

Design Process

1.4

"FIND CLIENTS AND PARTNERS

TO GLOW WITH DESIGN ASTREIN! "