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Alipay Project, 1 Pixel of Light

BX/BI/Creative Strategy/Design Award

The annual International Creative Design Awards are organized by Alibaba and Alipay, both world-class and Chinese giants. As a result, it consists of two Ph.D's, three Master's, and one general directing professor from Sungkyunkwan University, and participated in this award, which marks its 7th anniversary in 2017. The researchers re- examined the core of the client's most important campaign through continuous feedback with China, resulting in an eco-friendly and easy-to-donate strategy for everyone to participate in the campaign with mobile applications. In other words, users can use the Alipay payment system for the activities they need, and donate accumulated points to install a single small unit and concept of '1 Pixel' solar panels where they want to be In other words, if you donate, you can see the process and status of the donation as if it were a mobile game. Therefore, with the concept of 'one small donation can light up all over the world,' we built a brand called '1 Pixel of Light' and we completed the final production by simulating solar panels in form._cc781905-5cde-3194-bb3b -136bad5cf58d_The project was invited to Hangzhou, China, where it was presented at Alibaba's headquarters and was the first Korean team to win the grand prize among many participating countries.

​Alipay Creent Award, First Prize Winner!

The 'International Creant Design Award' is held annually by global companies and Chinese conglomerates, Alibaba and Alipay. Accordingly, Sungkyunkwan University consists of 2 Ph.D., 3 Masters,  General Directing Professor and 1 professor_cc781905 celebrating the 7th year of 2017. -5cde-3194-bb3b-136bad5cf58d_I have been invited to participate in this award. These researchers reexamined the core of the campaign that clients value the most through continuous feedback with China. , eco-friendly, we have established a strategy so that everyone can easily participate and donate to the campaign   with a mobile application. In other words, users use Alipay Payment System cc781905-5cde-3194-bb3b-136bad5cf58d_ for necessary activities. At this time, by donating the accumulated points   You can install a solar panel of '1Pixel', a small unit and concept, wherever you want. In other words, if you make a donation, you can see the process and the status of   as an 'eco-friendly social return project' like a mobile game. Therefore, the brand '1Pixel of Light' was built with the concept of 'one small donation can illuminate the whole area', and the final production was completed by symbolizing the solar panel in form._cc781905-5cde -3194-bb3b-136bad5cf58d_This project was invited to Hangzhou, China and presented at the Alibaba headquarters. Among the many participating countries, the Korean team the researchers were awarded the grand prize for the first time. .

International Creative Design Award

BX/BI/Creative Strategy/Design Award

Organizer.   Alipay (Hangzhou)

Executive Director.   SKKU Professor Kim-Myoun

Art Director.   Han-Heeseok
Brand Designer.   Han-Heeseok, Kang-Doeun

Info Graphic Designer .   Kang-Doeun

Graphic Designer .   Shi-Chunseng

UX/UI/Product Designer.  Kim-Yukung, Choi-Danah

Year.  2017

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