Due to the recent rapid change in society and the stagnation of society in general, the boundaries of business are gradually collapsing and many companies are shaking. Accordingly, we have established Korea Ceo Academy, an educational institution that can build infrastructure for the CEOs and representatives of companies and provide a foothold for further growth. Accordingly, in this project, the answer to the question of how should a brand that educates and manages corporate CEOs be solved? Through the keywords of "failure and continuous challenge", climbing came to mind, and the logotype was built with this motif. The main color of the brand is KCA Orange, and it can be applied in various ways along with the secondary color. In particular, the frame logotype has a small trend noise and is simple in form. It emphasized luxury and rigidity.